Have you ever spent hours online trying to find the answer to something only to end up looking at something completely different? It happens to me all the time. I think that the internet has a way of drawing you in plus making you think that you are doing something productive; In fact, you are simply bouncing from one thing to the other based upon the most popular topic that pops up. Did you ever wonder how one company or topic shows up over another. It isn’t entirely likely that your small, hometown company is ever going to show up on page one of your preferred search engine. The reason for this is that most of these companies don’t have the funds plus resources to afford the time plus money that is required to make this happen, then they are competing against giant box stores plus giant corporations who have teams of people dedicated to making sure that this information is listed at the top of the list, then at times, you will see the exact same ad at the top of numerous pages when searching. This is because those companies have paid for this localement plus the word “ad” is localed right before the link, and smaller stores may pay for advertising online plus periodically key words in those ads can help them show up in a search, but, for most it is money that is just wasted. They may think that they can reach local customers when in fact, unless a person puts in a certain name, address, or item they carry, it is unlikely work.